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Privacy Policy

My Golden Child, Inc. (“Golden Child,” “we,” “us,” or “our”) has adopted this Privacy Policy to describe how we collect, use, disclose, and otherwise process personal information in connection with our website located at https://mygoldenchild.co/ (the “Website”) and any related services that link to or reference this Privacy Policy.

By accessing or using the Website, you acknowledge that you have read and understand this Privacy Policy. This Privacy Policy is incorporated into and forms part of our Terms of Use.

Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Use.


I. The Information We Collect and How We Use It

We collect the following information about you, either because you provide it to us, it is directly necessary to provide our services, or because it helps us improve and secure the Website. We use this information for the purposes described below and, where applicable, to comply with legal obligations, enforce our agreements, protect our rights and the rights of others, and in connection with a merger, acquisition, reorganization, financing, sale of assets, or other corporate transaction involving all or part of our business.

  1. Information You Disclose To Us. The following categories of personal information are collected directly from you when you register with the Website, purchase or engage in our services, participate in Website activities, or otherwise contact us, including any information you choose to provide to us directly:

    i. Account Information: If you create an account, we collect your login credentials and information associated with your account, such as saved addresses and order history. We use account information to create and manage your account, authenticate your identity, provide access to account features, maintain your order history and preferences, and help protect against unauthorized access or fraud.

    1. Contact Information: Information by which you may be personally identified, such as your name, postal address, e-mail address, and telephone number. We use this information to verify your identity, provide you with the services and products you request, send you notices about your account, notify you about changes to the Website, respond to your inquiries, and fulfill contractual obligations, including order placement and shipment.  

    2. Commercial Information:  Information about commercial transactions made through the Website, such as transaction history. We use this information to provide the services you request, fulfill contractual obligations, and to improve the Website. Please note that payment information is processed by our third-party payment processors and is not stored directly on our servers.

    3. Communications Data: When you sign up for our services, order our products, or request information, we collect details about your requests and inquiries and your communication and marketing preferences. We use this information to deliver the products and services you requested and respond effectively to your communications.

    4. SMS and Mobile Information: If you provide your mobile phone number and opt in to receive text messages from us, we collect your mobile number, your consent status, and information relating to the text messages we send and receive (such as message content, date and time stamps, and delivery status). We use this information to send you transactional messages (such as order and delivery updates) and, with your prior express written consent where required by law, marketing or promotional messages, as well as to administer and improve our SMS program and comply with legal obligations. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

    5. AI-Generated Content: We may use photos you upload to the Website to generate AI-created images of your pet using machine learning models and artificial intelligence technologies. This process involves analyzing the visual characteristics of your uploaded images to create new, stylized, or enhanced images. The AI models we use may be operated by us or by third-party service providers on our behalf. We use this information to provide AI-generated pet images, improve our AI capabilities, and enhance your experience on the Website.

    6. Biometric-Like Information: If your uploaded photos contain images of identifiable individuals, our AI processing may extract facial or physical characteristics from those images to generate AI content. While we do not use this information to identify specific individuals, some jurisdictions may classify such processing as involving biometric information. By uploading photos containing images of individuals, you represent that you have obtained any necessary consent from such individuals for the collection and processing of their likeness as described in this Privacy Policy



  1. Information Automatically Collected. We automatically collect, ourselves or through third party service providers, the following types of personal information when you visit, use or navigate the Website. 

    1. Log and Usage Data. This includes the domain and host from which you access the Internet; the Internet address of the website from which you linked directly to the Website, if applicable; the date and time you arrived at our Website; how long you spent on the Website; which pages you visited; your Internet Protocol (IP) address; device identifiers and other unique online identifiers; and your computer’s operating system and browser software. We collect this information from your browser and device through server logs and analytics tools when you interact with the Website. We use this information to improve the Website, customize elements to your interests, speed up searches, recognize you when you return, and ensure security. 

    2. Cookies and other Tracking Technologies. We, including through third-party providers, use “cookies” and similar technologies to collect information such as your IP addresses, internet service provider, browser type, operating system and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections of the Website you visit, number of links clicked, search terms and other usage data. We collect this information when you interact with our Website through cookies and similar technologies placed by us and by third-party providers, including advertising and analytics partners, which may track your online activities over time and across different websites. We use this information to improve the Website, show you ads tailored to your interests, and enhance your overall experience by analyzing usage patterns to optimize site performance, customizing content and features based on your preferences, and delivering relevant marketing or promotional messages that align with your activity and interests.


II. How We Share Your Information   

We disclose your personal information to the following categories of third parties for the purposes described below. 

  1. Vendors, consultants, and service providers.  We disclose your personal information to third-party service providers and contractors who assist us in operating our Website and conducting our business, including providers of email marketing, SMS communications, sales support, product fulfillment and distribution, shipment tracking, hosting, e-commerce platform services, subscription management, payment processing, fraud prevention, and site performance and product analytics, and AI image generation services. For example, we use Shopify to power our online store and process orders placed through the Website; Recharge to manage subscriptions; Klaviyo for email and SMS marketing communications; Gorgias for customer support; PostHog for site and product analytics; Okendo for customer reviews; Cloudflare for website security and performance; and ColdTrack and other fulfillment partners for shipment tracking and delivery; and third-party AI service providers to generate AI images from user-uploaded photos. These service providers process personal information on our behalf and in accordance with our instructions and applicable law.

  2. Advertising and Marketing Partners: We disclose certain personal information to advertising platforms and marketing partners to support retargeting, advertising optimization, and campaign measurement. When we share customer contact information (such as email addresses) for audience matching or retargeting purposes, we do so in hashed form. We also use tracking technologies, such as pixels, that allow our advertising partners to collect information about your activity on our Website. These partners may include Meta, Google, TikTok, Pinterest, Impact, TripleWhale, podcast measurement providers, and direct mail support partners. We may also work with other marketing service providers from time to time to provide a better experience on our services or for marketing purposes, such as concierge SMS services.

  3. We may disclose personal information as required or permitted by law, including in the following circumstances:

    1. With government authorities, law enforcement agencies, our affiliates and subsidiaries, or our legal counsel to comply with any court order, law, or legal process, including to respond to any valid government or regulatory request;

    2. To enforce or apply our terms of use and other agreements, including for billing and collection purposes;

    3. If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Golden Child, our customers, or others; or

    4. To a buyer, prospective buyer or other successor, affiliates, advisors, investors, or other relevant parties in the negotiation or effectuation of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Golden Child’s assets.


III. Your Privacy Choices

  1. Email Marketing Communications. You may opt out of receiving marketing and newsletter emails at any time by clicking the “unsubscribe” link included in the email or by contacting us as described in Section X. Please note that you will continue to receive transactional or order-related communications, such as order confirmations and shipping updates.

  2. SMS Messaging. If you provide your mobile number in connection with a transaction, we may send you text messages regarding your orders or other transactional matters. With your prior express written consent where required by law, we may also send you recurring marketing or promotional text messages. Message frequency varies based on your interactions with us, and message and data rates may apply. Consent to receive marketing text messages is not a condition of purchase. You may opt out of receiving marketing text messages at any time by replying STOP to any message or by contacting us as described in Section X. After you send STOP, we may send you a confirmation message. For assistance, reply HELP or contact us at [email protected]. We do not sell or share personal information collected through SMS messaging for third-party marketing purposes, but we may disclose such information to service providers that assist us in delivering and administering our SMS program.

  3. Direct Mail. We may send promotional mailers to your postal address. You may opt out of receiving direct mail at any time by contacting us as described in Section X. Please allow a reasonable period for your request to be processed.

  4. Do Not Track and Universal Opt-Out Signals. Some web browsers may transmit “Do Not Track” (“DNT”) signals to the Website. At this time, we do not respond to DNT signals because there is no uniform industry standard governing their interpretation. Separately, we honor universal opt-out preference signals, such as browser- or device-based mechanisms that communicate your choice to opt out of targeted advertising, the sale or sharing of personal information, or certain profiling activities, to the extent required by applicable law.

  5. User Content and AI-Generated Images. You may request deletion of User Content you have uploaded, including any AI-generated images created from that content, by contacting us as described in Section I and in the Website Terms of Use. Please note that once AI-generated images have been delivered to you or shared, we cannot control copies that exist outside our systems. Additionally, User Content and derivative data may be retained in backups or archives for a limited period after deletion, or as necessary to comply with legal obligations, resolve disputes, or enforce our agreements.

  6. Exercising Your Privacy Rights; Questions or Concerns. You may contact us to exercise your privacy rights or to relay any questions or concerns as set forth in  Section X. 


IV. How We Protect the Information

We use industry-standard technical and organizational measures to protect your personal information from loss, unauthorized access, use, alteration, or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. Your security also depends on you. If you have a password for access to our services, you are responsible for keeping it confidential and not sharing it with anyone. While we strive to protect your data, any transmission over the internet is at your own risk, and we are not responsible for circumvention of security measures on the Website.

V. External Sites

The Website may also contain hyperlinks to other third-party websites or apps (“External Website”).  We have no control over the privacy practices or the content of any of our business partners, advertisers, sponsors, or External websites to which we provide hyperlinks. As such, we are not responsible for the content or the privacy policies of those External websites. You should check the applicable third-party privacy policy and terms of use when visiting any External websites. 


VI. Children’s Information

We do not knowingly collect personal information from children under 13. If you are under 13, do not provide us with personal information. Parents and guardians should monitor their children’s online activity and instruct them not to share personal information without permission. If you believe a child under 13 has provided us with personal information, please contact us as described in Section X so we can delete it.


VII. Important Notice to Non-U.S. Residents

The Website and its servers are operated in the United States.  If you are located outside of the United States, please be aware that your information, including your personal information, may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your country of origin. If you are located outside the United States and choose to use the Website, you consent to any transfer and processing of your personal information in accordance with this Privacy Policy, and you do so at your own risk.


VIII. U.S. State Privacy Laws

Depending on your place of residence, you may have certain rights regarding how we collect, use, and share your personal information under applicable U.S. state privacy laws. These rights may be subject to limitations or exceptions, and not all rights may apply in every circumstance.

Subject to applicable law, these rights may include:

  1. The right to confirm whether we process your personal information and to access such personal information.

  2. The right to request correction of inaccuracies in your personal information.

  3. The right to request deletion of your personal information.

  4. The right to request a copy of certain personal information you have provided to us, where required by law.

  5. The right to opt out of certain types of processing, including processing for targeted advertising purposes, where applicable.

  6. The right to opt out of profiling or automated decision-making in furtherance of decisions that produce legal or similarly significant effects, where provided by law.

  7. The right to opt out of the sale or sharing of personal information, as defined under applicable law.

  8. The right to limit the use or disclosure of sensitive personal information, where required by law.

  9. The right to designate an authorized agent to submit a request on your behalf, where permitted by law.

  10. The right to appeal a decision regarding your privacy rights request, where required by applicable law.

  11. The right not to receive discriminatory treatment for exercising your privacy rights.

To exercise your rights, please contact us as described in Section X. We may take reasonable steps to verify your identity before responding to your request. We will respond to verified requests within the timeframes required by applicable law.


IX. Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy.  We may change this Privacy Policy from time to time with or without notice to you. Any such changes will be posted on this page and reflected by an updated “Last Updated” date above. If we make material changes to how we collect, use, or disclose your personal information, we may provide additional notice, such as by posting a prominent notice on the Website or sending you an email notification where required by applicable law. By continuing to access or use the Website after any updates become effective, you acknowledge the revised Privacy Policy. Please refer back to this Privacy Policy on a regular basis.


X. How to Contact Us

If you have any questions about this Privacy Policy or to report a privacy issue, please contact us:

Email: [email protected]